UniquelyMe and MySpecialtyDoc Launch on Guided Healthcare's Clinical ERP

DALLAS — November 1, 2026 — Guided Healthcare, Inc. announced the launch of UniquelyMe™, a direct-to-consumer women's-health and menopause brand, together with MySpecialtyDoc, the clinician workspace and prescribing entity that serves it, on the company's clinical platform, the Guided Clinical ERP.

UniquelyMe is the first consumer brand built on Guided Healthcare's platform. Patients who come to UniquelyMe are connected with a qualified clinician, and their care is coordinated across each step: symptom intake, clinician review, lab work, prescribing and follow-up. The same platform handles clinician recruiting and qualification, so the brand launches with a credentialed provider network in place rather than assembling one after the fact.

MySpecialtyDoc is where clinicians do their work on the Guided Clinical ERP. It is the entity under which prescribing on the platform takes place and the workspace in which a clinician reviews a patient's intake, orders and reads labs, writes prescriptions and schedules follow-up. Because it sits on the same platform as the consumer brand, a clinician working in MySpecialtyDoc sees the same patient record the brand's care team sees. A brand on the platform does not recruit, qualify or house its own clinicians; Guided Healthcare does that work.

The clinicians, labs, pharmacy fulfillment and follow-up workflow behind UniquelyMe were built and operating before the brand launched. The Guided Clinical ERP was designed as one care operation able to serve many brands; UniquelyMe is the first application of that design to a consumer audience, and MySpecialtyDoc is built to support additional brands on the same platform.

Dallal oversees Guided Healthcare's lab, pharmacy and provider partnerships and recruits medical and scientific providers to its network. He is also Founder & CEO of Cornerstone Health Group, a Los Angeles healthcare procurement and distribution company that brings institutional pricing to pharmacy groups, buying groups, and small and mid-size healthcare buyers.

Guided Healthcare's leadership team includes John Stafira, Chief Executive Officer; Jeremy Crotts, Chief Financial Officer; Rodney Barlow, Chief Technology Officer; and Joe Dallal, Chief Strategy Officer. Clinical leadership includes Dr. Lucia Mireles-Chavez and Dr. Amy Summers, PharmD.

How ongoing menopause care works on the platform

Menopause care is a continuing course of treatment rather than a single visit. A patient's symptoms change over time, lab values change with them, and treatment is adjusted in response. On the Guided Clinical ERP each of those steps is recorded in the same patient record: symptom intake, clinician review, lab ordering and results, prescription changes, and scheduled follow-up. UniquelyMe runs on that platform so a patient's treatment can be adjusted over months without re-entering the system.

More information about UniquelyMe is available at uniquely.me.