· Joe Dallal
What a pharmacy operator wants from a wholesaler
I spent nine years running pharmacy operations for a regional chain before I ever sold a case of anything. That experience is the reason Cornerstone Health Group operates the way it does. A pharmacy buyer is the toughest customer in healthcare supply, and I was one.
Here is what I wanted from every wholesaler, and what I now hold my own company to.
Tell me the truth about dates. A pharmacy runs on days of supply. A late delivery isn't an inconvenience; it's a counter with nothing on the shelf. I would rather hear a longer lead time I can plan around than a short one that slips.
Show me where it came from. Every carton has a story: manufacturer, lot, certification, the warehouse it sat in. If a supplier couldn't tell me that story in one email, I didn't buy. Today we keep lot-level records on everything we move, and we audit inbound product on the dock.
Don't make compliance my job. The buyer should never have to chase a certificate, a spec sheet, or a registration. We keep manufacturer documentation, SAM.gov registration, and vendor-onboarding packets current so paperwork is never the reason a PO stalls.
Price the whole order, not the headline SKU. Freight, pallet configuration, split shipments, and returns are where the real cost lives. We quote the landed cost and we configure loads properly: 112 cases to a pallet, 28 pallets to a truck.
Pick up the phone. When something goes wrong, and in logistics something always does, the supplier who calls first keeps the account.
None of this is complicated. It is the standard I was held to as a buyer. Holding my own company to it is the whole business plan.